DRAGON'S DEN STARTUP

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How to Play

Dragon's Den Startup is a 7-round simulation where teams make strategic decisions across 7 key metrics.

Each Round has 4 phases:

• Briefing — Read the situation report and any random events aloud.
• Decision Cards — Show the 5 decisions. Teams discuss (~10 min, use the timer).
• Team Entry — Each team taps A, B, or C for each decision.
• Results — Scores update and metric changes are displayed.

Metrics: Revenue, Market Share, Cash Flow, Brand Awareness, Staff Morale, Customer Satisfaction, Profit Margin. Each decision shifts these metrics. The team with the best overall performance wins.

Scoring: Final score is the sum of all metric values (normalised to their scales).